Multi-million-dollar rulings against Meta and Google. Headlines across the globe. And suddenly, an uncomfortable question is back on the table: What if social media isn’t just annoying — but systematically addictive? Why the tech industry may be entering its “Big Tobacco moment” — and why this could be the best time yet to walk away from the feed.

We would never say, “Oh, just let the kids smoke — everyone’s doing it.” Yet today we hand them smartphones and call it progress. A new study on media addiction is raising uncomfortable questions. Social media is addictive — and not just for children. Why it’s time to rethink attention, responsibility and what real progress actually means.

Silence now needs an audience. “Being with yourself” has become the latest flex in a world that barely exists without visibility. On performative withdrawal — and the truly radical power of disappearing.

Envy is not a feeling we like to talk about. It feels too small, too embarrassing, too uncomfortable to admit. And yet, it sits with us every day — in the bathroom in the morning, at the office at noon, on the sofa at night. Because we live in a time where we are constantly immersed in the lives of others. Carefully curated fragments, polished to perfection, looping endlessly across our screens. Social media has democratised social comparison — and with it, envy.